Working with Partners – Amazon Case Study

AoA works closely with employers. Hear from Nicola Drury, UK/IR Apprenticeship Lead and Jo Simovic, Apprenticeship Curriculum Programme Manager.

Apprenticeships at Amazon
On the Benefits of Partnership
AoA provides apprentices with a valuable network for both current and future opportunities. Amazon apprentices are spread across over 150 locations and AoA offers a comprehensive blend of online and in-person networking and development, catering to their social and professional needs. AoA's unique offerings, such as networking, speakers, and materials, provide apprentices with unparalleled reach, opportunity, and selection that cannot be replicated internally. It enriches their experience and goes beyond what any employer can offer. The main benefit of AoA is connecting apprentices across regions. Employers can organise activities, events, or platforms to foster connections within their teams and businesses. However, AoA goes beyond that by providing an environment that develops apprentices socially and professionally. It allows apprentices from different employers to connect, exposing them to diverse businesses and people. This networking opportunity is crucial because it extends beyond their current role and enables future collaborations and relationships. It facilitates both personal friendships and professional connections with potential future colleagues or customers.
Headshot nicola drury
Nicola Drury
UK/IR Apprenticeship Lead
On Apprentice Completions
We are observing an increase in completions and retention, we can attribute a portion of that success to the strategic direction we have taken in fostering a sense of community and belonging through AoA. AoA is deeply integrated within Amazon's apprenticeship community, and being part of both allows individuals to fully utilise the benefits. This integration is highly valued by our apprentices, who recognise the impact of AoA in their journey. The main benefit of AoA is connecting apprentices across regions. Employers can organise activities, events, or platforms to foster connections within their teams and businesses. However, AoA goes beyond that by providing an environment that develops apprentices socially and professionally. It allows apprentices from different employers to connect, exposing them to diverse businesses and people. This networking opportunity is crucial because it extends beyond their current role and enables future collaborations and relationships. It facilitates both personal friendships and professional connections with potential future colleagues or customers.
Jo Simovic
Apprenticeship Curriculum Programme Manager
On the Apprentice Experience
We are committed to providing an amazing apprenticeship experience and are measuring ourselves against external benchmarks. Our strategic approach includes partnering with AoA, which has resulted in increased NPS scores and a sense of community among apprentices. We aim to further utilise AoA throughout the apprentice journey by promoting it more holistically in our fulfilment centres.
Jo Simovic
Apprenticeship Curriculum Programme Manager

This case study is taken from AoA’s Insights Report 2023

Access it here

Jan Richardson-Wilde

CEO, Occupational Awards Limited

Jan is the CEO of Occupational Awards Limited, a Director of the National Skills Academy for Food and Drink and an FE College Governor. She has over 35 years’ experience in the education sector in strategic and operational management of training programmes with colleges, private training providers, local authorities the voluntary sector and not for profit organisations. Jan has previously been a board member of the Learning and Skills Council, chair of the North Yorkshire Training Provider network and Vice-Chair of Yorkshire Coast College and a Governor of the Grimsby Institute for Further and Higher Education. She has extensive experience of education policy, apprenticeships, qualification, and curriculum development as well as business improvement.

Jan joined OAL in 2019, a leading non-profit industry-focused Awarding and End-Point Assessment Organisation, supporting a wide range of employers and of key stakeholders to succeed and surpass expectations. Jan is committed to continuous improvement and enthusiastic about improving the effectiveness, impact and quality of apprenticeships, education, and training in the UK and internationally. She has a wide range of experience of working in a collaborative context with employers and training providers to develop End Point Assessment, apprenticeships, and a wide range of vocational programmes.

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